olyimpics

Sport at heart

I couldn’t miss featuring the Olympics today. I watched the whole opening ceremony, but I couldn’t find a single heart – whic is actually good, because I think that hearts in logos and ads are most of the times a cheap way to sell.
No hearts in the logo either (they’d used them up for Uefa 2012…).
I went deeper into this fact, and finally found the official video for London as a candidate city, whose title is “Sport at heart”. You may imagine it features lots and lots of hearts… luckily not! I found just one to be featured here!
Still the video is very enjoyable and moving. Take a look at it!

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